DeGaetano Design & Marketing

DeGaetano Design & Marketing · Northeast Ohio · Since 1992

Marketing that makes the right buyers find you, trust you and call.

Since 1992 we have fixed what quietly costs business owners customers. Four services, one system, and our own software doing the heavy lifting.

Free demo. Then a free quote and a consultation.

  • Since 1992
  • 34+ years
  • 390+ clients
  • 98% client retention

The 2027 film

Watch how we market your company.

One minute. Four real 2027 pains your buyers create, the fix for each, and how the four work together as one system.

Skip to my free demo

Plays full screen on desktop and phone. Sound is optional and starts off.

Read the film as text

Found

Search-ready websites (SEO, AEO, GEO). The pain: when Google shows an AI summary, people click a regular result in 8% of visits, versus 15% without one (Pew Research, 2025), and 94% of business buyers use AI in the buying process (Forrester).

The fix: a website built so search and AI answers can find, read and cite you, where every visitor arrives as a complete lead.

Trusted

Print and digital marketing collateral. The pain: 74% of B2B buying teams show unhealthy conflict (Gartner, 2025), and 13 internal plus 9 external people weigh in on the average decision (Forrester, 2026).

The fix: one matched set of sell sheets, decks and brochures that answers engineers, finance, operations and safety.

Vetted

LinkedIn profile audits and makeovers. The pain: 81% of buyers already have a preferred vendor at first contact, and buyers are nearly 70% through the process before they engage a seller (6sense, 2024).

The fix: a profile worth a reply, with featured proof that matches your website and materials.

Remembered

LinkedIn ad campaigns. The pain: only about 5% of B2B buyers are in the market at any given time (Dawes, Weinberg and Lombardo, B2B Institute at LinkedIn).

The fix: campaigns aimed by job title, industry, company and seniority, with a message that matches your page and a measurement plan you can read.

Statistics are third-party findings, quoted as the publishers reported them; sources are linked on our Insights pages. We make no promise of specific rankings, citations or results. The lead shown in the film is an illustrative example.

What we fix

What is quietly costing you customers right now.

Buyers research in private, compare in minutes and ask AI before they ask you. Every lead costs more and every missed one hurts more. The companies that win are easy to find, easy to trust and easy to contact.

Buyers can't find you

Customers now start in Google, on maps and in AI assistants like ChatGPT. If you are not there, a competitor gets the call before you ever hear about it.

How we fix itWebsites built for SEO, AEO and GEO, so you are found in every kind of search.

Visitors come, then leave

Traffic that never becomes an inquiry is money wasted. Most websites give people no clear next step.

How we fix itPages designed around one job: a clear path that delivers the lead to your inbox.

You look smaller than you are

Buyers judge in seconds. A dated site or weak materials make a strong company look risky and push you into price wars.

How we fix itA premium look and message that match the quality of your work.

Ad spend reaches the wrong people

Costs keep climbing, and broad advertising pays for clicks that never become customers.

How we fix itLinkedIn campaigns aimed at the exact job titles and companies you want.

Your pitch depends on you being in the room

When your best proof lives in your head or an old PDF, deals stall between meetings.

How we fix itBrochures, sell sheets, decks and documents that sell when you are not there.

Decision-makers check you before replying

A thin LinkedIn profile quietly kills trust, referrals and replies.

How we fix itA full profile makeover: new copy, new images and an optimized listing.

Every one of these problems has a fix. Four of them, working together, bring the right buyers to you.

What we do

Four services. One goal: more of the right customers.

Whether you are launching your first business or running an established company, you can see exactly what we do and what it solves for you.

At a glanceSearches, AI answers and maps send people to your site. Every enquiry lands in your inbox as one complete lead: name, email, phone and what they need.

Websites that rank and arrive with the whole story

Think of your website as a salesperson who never sleeps. It is found in Google, AI answers and maps, and built so every visitor, whether ready to purchase or still researching, has one clear next step.

Semantic, entity-rich architecture, answer-first content, structured data, fast Core Web Vitals and clean Google Search Console indexing. SEO, AEO and GEO are built in from day one, with lead routing into a single inbox and live, real data behind your reporting.

  • Found in Google, AI answers and local search
  • Premium, mobile-first design
  • Complete leads delivered to your inbox

Every lead arrives complete

Each inquiry lands in your inbox with who they are (name, email, phone, company), the problem they need solved, and the product or service they want. You walk into the first call already prepared.

  • The first call starts at the solution, not at questions
  • You can tell which leads fit best before you reply
  • Your first reply is fast and specific
  • Nothing gets lost between a click and a conversation
  • A shorter path from inquiry to quote

Three ways to work with us: own your website, have everything included, or own it with everything included.

At a glanceMismatched documents become one polished set: brochure, sell sheet and pitch deck, ready for print, PDF and the sales meeting.

Engineering consultants sell sheet, first pageView full size
Engineering consultants sell sheetSell sheet · 1 page

Marketing collateral

Brochures, sell sheets, pitch decks, PDFs and business documents: the materials that explain what you do and help a prospect buy from you when you are not in the room.

Capability decks, technical sell sheets, white papers and proposal templates in print-ready and digital formats, built on one consistent brand system so every touchpoint reinforces the next.

  • Print and digital formats
  • Consistent, premium brand look
  • Made to be shared and forwarded

At a glanceA thin profile becomes a complete, credible one. Watch the strength meter climb from weak to strong.

LinkedIn profile makeover

Your profile is often the first thing a buyer checks. We audit it, rewrite it, create new images and optimize your listing so you are noticed for the right reasons.

Positioning audit, search optimization of profile and company page, headline, About and Featured architecture, new banner and creative, and a content framework for ongoing visibility.

  • Complete audit and rewrite
  • All new content and images
  • For professionals and businesses

At a glanceStart with a crowd. Narrow by job title, industry and company. Only the decision-makers stay lit.

LinkedIn ad campaigns

We set up and launch your ads on LinkedIn so your message reaches business decision-makers, the people who actually buy what you sell.

Ideal customer and account-list targeting, offer and creative testing, lead routing, conversion tracking and budget pacing so spend is tied to pipeline, not vanity clicks.

  • Targeted to job titles and industries
  • Business-to-business focus
  • Launched and managed for you

Why owners pick us

Experience that built the system. A system that does the heavy lifting.

1992Founded in Cleveland, Ohio
34+Years of hands-on marketing and design
390+Clients served
98%Client retention

Senior experience, not a hand-off

34+ years, and every project is led by the founder.

Our own software

We built it, and we use it on your site.

Every lead arrives complete

You know the whole story before the first call.

A plan that fits you

Own your website, or have everything included. Every quote is custom.

Built for 2027

Found in Google, AI answers and maps, not just a pretty page.

Our own software

34 years of experience, now automated.

We built our own software to analyze, build and maintain your website, connected live to real, trusted data used by industry leaders.

  • AI visibility across ChatGPT, Gemini and Copilot
  • Google rank and local map tracking
  • Website quality scoring against competitors
  • Schema health checks and step-by-step fixes
  • AI-assisted fixes with safety backups
  • Re-scans that show the improvement, and client reports

The walkthrough uses sample data for a fictional company.

A real before and after.

Same company. Same expertise. What a 2027 front door could look like.

This is a real industrial repair company, Minadeo Industrial Services, and its real website as it stands today, built in 2012. Next to it sits a demonstration of what that same company could look like with a front door built for 2027. Drag the handle to compare, then step inside both.

2027 concept: a demonstration industrial repair website with a dark, modern hero reading Nationwide Bosch Rexroth Indramat repair, Back online. Fast., a red Call button and four proof stats.
2012 original: the industrial repair website with a cramped gray header, a small phone number and a photo of a gloved hand on a press brake.
2012 original2027 concept

Drag, swipe or use your arrow keys

2012 original on a phone: the desktop page shrunk onto a small screen with tiny text.
2012 originalDesigned for desktop screens, as most sites were then
2027 concept on a phone: the demonstration page with a large headline, a full-width red Call button and a Request emergency repair button.
2027 conceptBuilt for the phone in a buyer's hand

Do not take our word for it

Walk through both websites.

One company, two eras. Scroll the original, scroll the 2027 concept, or put them side by side and feel the difference at every step.

The 2012 original
2012 original Explore the site
Step inside both sites
The 2027 conceptDemo
2027 concept Explore the demo

Why these updates matter

Four moments where today's buyer decides to call or leave.

The first glance

Built in 2012A full-width photo and the phone number in the header. Right for its time.

Built for 2027A bold promise, Back online. Fast., with a live 24/7 emergency line and a one-tap call button.

The buyer's real problem

Built in 2012The company story and each service described in turn, with a Learn more link for every one.

Built for 2027Six downtime problems named out loud, each with the fix right beside it.

The phone in their hand

Built in 2012Designed for desktop monitors, the way most websites were. Phones simply shrink it.

Built for 2027A layout made for phones: big type, thumb-sized buttons, the emergency line one tap away.

The path to the sale

Built in 2012Call or email. Simple, and it earned a decade of loyal customers.

Built for 2027Four clear turnaround speeds, a four-step process and a request form that captures the details up front.

Same people. Same craft. Same 24/7 phone line. A website that speaks as loudly as the work does.

Your turn

Your website has worked for you for years. Imagine what it could do for the next ten.

Most companies we serve are too busy doing great work to rebuild their website. That is exactly why we build the demo first. Send us your current website address and we build a free demo landing page in your voice and your colors, so you can see your own before and after before you decide anything. If you love it, we take it live. If you do not, you owe us nothing.

Build my free demo Ask a question first

Free demo. No pressure. We reply by email, usually the same or next business day.

The original website of Minadeo Industrial Services is shown as it appeared on October 14, 2026. The 2027 version is a demonstration build only and is not a published website.

Who we help first

Built for the industries growing fastest.

B2B or consumer-facing, just starting out or ready to scale. You get the same senior experience, explained at the level you want.

Core sector

+16.4%

Median sales growth, building equipment contractors (Abrigo, 2026)

Construction and building trades

Homeowners and facility managers hire the contractor they can find and trust in minutes.

Fixed by a search-ready website that delivers complete leads.

Core sector

+34.9%

Revenue growth in 2025, 3D printing and rapid prototyping (IBISWorld)

Advanced manufacturing

Engineers and buyers research suppliers long before they call.

Fixed by sell sheets, capability decks and LinkedIn ads.

Aircraft and parts: +33.6% revenue growth (IBISWorld).

Core sector

+39.3%

Solar revenue growth in 2025 (IBISWorld)

Energy, utilities and solar

Long sales cycles mean many decision-makers have to trust you.

Fixed by LinkedIn ads and pitch decks that carry the story.

Electric power: +19.8% median sales growth (Abrigo, 2026).

Core sector

+27.2%

Median sales growth, commercial equipment wholesalers (Abrigo, 2026)

Industrial and commercial wholesale

Buyers compare distributors in search first and on price second.

Fixed by a website built to be found, plus a strong LinkedIn presence.

Also serving

+8.6%

Projected job growth, 2025 to 2035 (BLS)

Professional and technical services

Your reputation is the product, and buyers check it first.

Fixed by a LinkedIn makeover and a premium website.

Also serving

+28.3%

Median sales growth, personal care services (Abrigo, 2026)

Personal care and local services

Customers find you on maps and in AI answers, or not at all.

Fixed by a website built for local and AI search.

Growth figures measure different things, as labeled. Sources: Abrigo (median sales growth, small and mid-sized businesses), IBISWorld (industry revenue growth) and the U.S. Bureau of Labor Statistics (projected employment).

Starting out or small

You wear every hat and do not have time for jargon. We handle the technical side and keep it affordable.

  • Plain-language guidance
  • A professional presence that builds trust fast
  • Hosting and updates handled for you

Established and scaling

You need strategy, systems and a partner who has seen your problems before.

  • Search architecture and entity strategy
  • Sales materials and campaigns that fit your pipeline
  • Consistent brand across web, print and LinkedIn

What happens after you reach out

Simple, clear and built to last.

Listen

You tell us what is not working, in plain language. We learn your business, your buyers and the pain points that cost you most.

Design

We shape the strategy, message and a premium look that fits your market and, if you want one, build your free demo.

Launch

We build, test and launch: fast, secure and search-ready.

Grow

Hosting, updates and improvements, with complete leads reaching your inbox.

Free to see first

See it before you decide.

We build a demo landing page for your business at no cost, so you can see exactly what you would purchase before you spend anything. It can include multiple pages. Then you get a free quote and a consultation, where we explain the plan that fits you.

Build my free demo

Nothing to start. We reply by email, usually the same or next business day.

What happens after your free demo?See the 3 plans: own it, everything included, or both

After your free demo

What happens next? See the 3 plans.

Own it, everything included, or both. Clear prices and a calculator that shows your numbers.

See plans and pricing Price schedule
Night view of the United States with a single beam of orange light rising from northeast Ohio, representing reach from Cleveland across the country

Where we work

Cleveland roots. Nationwide reach.

Founded in Cleveland in 1992 and operating out of Lorain County, Ohio, we serve Cleveland as our main market and clients across the United States. We do not have offices nationwide, and we do not need them: your website is built to be found where your buyers are searching.

Straight answers

Before you reach out.

What does DeGaetano Design & Marketing do?

We fix the marketing problems that quietly cost businesses customers. We build search-ready websites that bring complete leads to your inbox, create marketing collateral such as brochures, sell sheets and pitch decks, give LinkedIn profiles a complete makeover, and launch LinkedIn ad campaigns aimed at business decision-makers. The agency was founded in Cleveland, Ohio in 1992.

I'm new to marketing. Where do I start?

Start with a free demo request right here on this page. Tell us what is not working, whether that is no inquiries, a website you are embarrassed by, or materials that do not reflect your quality. We will explain in plain language what matters first and what can wait. There is no jargon and no pressure.

What are SEO, AEO and GEO in plain English?

SEO helps you appear in Google and Bing results. AEO (answer engine optimization) makes your content the clear answer that search features, voice assistants and answer engines quote. GEO (generative and geographic engine optimization) helps AI tools such as ChatGPT, Gemini and Perplexity understand and recommend you, and helps local searches like Cleveland, Ohio find you. We build all three into every website from day one.

How do the leads reach me, and what do I see?

Your website is designed around one job: a clear path from a visitor to an inquiry that lands in your email inbox. Each lead arrives complete, with the person's name, email, phone and company, the problem they need solved, and the product or service they want, so you know the whole story before the first call.

What is the free demo?

We build a demo landing page for your business at no cost, and it can include multiple pages. If you like it, we give you a free quote and consultation. It is an offer, not a requirement; you can work with us without it.

Do I own my website?

It depends on the plan you choose. You can own your website outright, with basic hosting from us billed separately, so you never have to find a host, and updates quoted job by job; choose the everything-included plan, where the site stays part of the plan; or own your website and add the everything-included services. Everything-included services cover hosting, text changes, basic image updates, copy changes, and SEO, AEO and GEO updates, plus new pages every year: four with the everything-included plan and two when you own your website and add everything included. We explain all three in your free quote and consultation, and the details are on our plans page.

How fast will I hear back, and how do we talk?

We reply by email, in most cases the same business day or the next. We work by appointment only, and our reply explains how to book a time.

What does it cost?

Every quote is custom, because every business needs something different. It starts with a free demo, then a free quote and consultation.

Do you work with small businesses and startups, or only large companies?

Both. We work with B2B companies and with small business owners serving consumers. Our approach is built to be affordable for startups and small businesses, while still delivering the premium quality larger companies expect.

Do you work outside of Cleveland?

Yes. We operate out of Lorain County, Ohio, with dedicated pages for Cleveland, Lorain County, Columbus and Akron, and we serve clients across the United States. Search visibility is built so that you can be found locally and nationally.

Get started

Tell us what is holding your growth back.

Share what is not working and a senior person will tell you honestly where to begin. If you want proof first, we will build you a free demo.

Get started

How would you like to start?

We reply by email, usually the same or next business day. Appointments only.

Free demo, free quote, free consultation. We reply by email, usually the same or next business day.

DeGaetano Design & Marketing · Northeast Ohio

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2012 original

2027 concept

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Free to see first

We build your demo before you pay anything.

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